Hi Alessio, welcome to the board!
It's late, so I may not be as coherent as I want to be ... but let me give this my best shot.
The content partner program is designed to reward users who drive traffic to the site. Here's a hypothetical case:
1. Joe Schmo writes for Epinions. Joe also has a personal homepage.
2. Joe decides to join the content partner program. Since he just got out of the movies, he picks shrek.epinions.com as his partner site.
3. Joe links to his reviews from his personal homepage. He uses shrek.epinions.com instead of
www.epinions.com in the links.
Joe can also use shrek.epinions.com when he posts links to message boards and the like. (Posting epinions links to search engines, though, won't help, since they only accept
www.epinions.com).
4. People visit Joe's homepage and click on his reviews, surfing the site through shrek.epinions.com.
5. Every time someone visits a page on shrek.epinions.com, Joe gets a little money in his account. Very little money. As in one- to three-thousandth of a cent. Once upon a time, Joe could have made money surfing through his own site, but Epinions stopped that earlier this year.
Joe, if he is so inclined, can customize his Ep partner site to more closely match the look of his outside site, He can also tweak the content to feature his favorite categories. He can also take certain Epinions features and place them on his outside site.
Some folks may indeed make a lot of money off partner sites -- probably because they naturally get a lot of traffic to their own sites.
Hope that made
some sense!
Ailsa