Yahoo Blows Dogs?

[pluckyduck]

From a Spy in the House of Direct Marketing (me), I bring you something new you can get your panties in a bunch about:

First Timer Yahoo Goes for Direct Marketer Exposure

That's from one of my trade mags.

Here's the quote you're really going to like:

The company claims a database of 70 million Yahoo users who have given permission to receive commercial e-mail and on whom Yahoo has basic demographic data supplied during registration: age, gender, ZIP code and occupation.

"But I think the more salient data that we have on people is behavioral data," Wimmer said.

Discuss.

Andrea

[kurt_messick]

I wondered who that yahoo was who was following me around...

[AuntieEmma[$]]

Blech.

Yahoo tracks its users' interests according to their behavior on the site.

I guess what I'm going to do is log in to read my mail there, and then log out right away, before doing anything else (like reading the news) on the site.