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It's not really product placement, but I've noticed it in at least two new shows this year. Buy More and the Nerd Herd in Chuck is pretty clearly a thinly disguised Best Buy/Geek Squad. And Sam's place of employment in Reaper seems like Home Depot by another name, right down to the logo.
It's not really new, but I think folks are getting more blatant about it. Probably they worry less about getting sued as they used to, as long as they "keep it clean" so to speak. Businesses are realizing that as long as TV/movie people aren't being derogatory, it's actually a form of positive advertising for them, I would think.
I don't care if businesses place ads in television shows and movies. If anything it helps the show keep going. Sponsors really help in costs. Noticed there isn't ten minutes of commercials during the last fifteen minutes of the show. Everyone should have blatant ads. Even Star Bucks in the fantasy world of Shreik is okay with me. (I wouldn’t say the ads are thinly-disguised though.)
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