First of all, I can't meet a deadline to save my life, so you needn't worry that I would think of a specific day.

Okay, I could think of one, but you'd all show up and I'd be late.
Now, leave it to a good buddy of mine, Ms. Nicholmere, to bring up one of the trickiest online review issues ---
The Store You Didn't Shop At.
I'd
kill to get some shopper input on this one.
Here's my opinion. Tell me what you all think.
I think that it's hard, but not impossible, to write a truly very helpful review of a store you didn't shop at. One of the most crucial elements of any store review, for me, is going to be the order processing and fufillment. (I'm a nut for how things are shipped and packed, for instance.) Even if a website is so annoying to navigate that you turn away, that information may only be "helpful" but not "very helpful" (in the true meaning of the word and not the review "grade" that H and VH can often be).
A couple examples of truly "very helpful" store-I-didn't-shop-at reviews I've seen are:
* a comparision between two travel reservation sites, the reservation site being reviewed so utterly lacking in choice and selection that it became a "don't even bother going here" when compared to the other site.
* an electronics store where the reviewer had called customer service before placing an order and was so put off by what appeared to be underhanded practices that no order was actually placed.
What I see people write that I think can be
helpful but not
very helpful is
* website tours...many words going over what a somewhat obscure store offers. Can be useful for pointing someone to an off the beaten path resource, but usually stops short of being very helpful to me.
* smaller rants about how the prices on this site are too high, or something else is objectionable and the shopper turned away.
What do you guys think? Try to forget the whole Epinions grading culture thing and go for the essence of the word "helpful". You are the
shoppers. Your opinion of all this means a big deal.
Andrea