New Business Term of the Day

[mjfrombuffalo[$]]

Psychographics.

a way to categorize people by thought processes, mindsets, etc.; combination of "psychology" and "demographics".

[lynnzop[$]]

Oh great. Can't wait to hear how long it takes that to catch on here.

[lynnzop[$]]

Are you playing bullshit bingo, by any chance?

[mjfrombuffalo[$]]

This would be THE perfect seminar for that. It's about branding/marketing nonprofit organizations using data and technology... so there's the for-profit business management and leadership terms, the non-profit feel-good terms, the data management terms, the technology terms, the marketing terms... a wealth of paradigms from which I can learn to think outside the box, push the envelope, develop brand awareness, deal with stovepiped information systems, all in an environment of leadership trends and changing enduser needs while maintaining legacy systems.

[theworm[$]]

Psychographics.

I thought it was crazy colored groovy charts and stuff. Like wild, man - look at that pie chart.

[lynnzop[$]]

Ow. You are making my head hurt.

My boss was giving me a quarter for every time we'd hear or see the word "directionally". I was getting stinking rich and she decided we'd better quit before I got any bright ideas about retirement.

[mjfrombuffalo[$]]

whoa, look at the psychodelic psychographics, dude!

[Joubert[$]]

Pyschographics has been around for 10 or 20 years at least (Wormie, you're thinking of Colorgraphics, a web site, I think)

I know we were using the term at St. Anthony, and I left there in 1997. I'm pretty sure it pre-dates that though. It's a very real, very statistically valid demographic measure (with a little bit of art thrown in...)

[theworm[$]]

Nope - I was thinking psychedelic graphics - remember, I'm the artsy fartsy type.

[pippadaisy[$]]

"The artsy's okay, but when she gets fartsy..."

[theworm[$]]

don't worry - I'm a vegetarian.

[pippadaisy[$]]

Beans, beans, the musical fruit...

[theworm[$]]

The most offensive intestinal gases usually contain sulfur compounds from sulfur-rich foods, such as cauliflower, eggs and meat. Although less-sulfur-rich foods such as beans can produce large amounts of gas, such gas has a less noticeable odor.

[pippadaisy[$]]

You don't eat cauliflower?

[theworm[$]]

I do, but it has never had that effect on me. Nor have eggs.

Isn't it great how MJs business thread has d-evolved to flatulence?

[lynnzop[$]]

and we can't even blame Jeff for it this time.

[meagan[$]]

MJ - are you in nonprofit marketing? I am too! Are you taking courses at your local donor's forum or reading a great book that I should pick up?

[mjfrombuffalo[$]]

T'was a presentation to the annual meeting of Executive Directors. It was done by a vendor who then went on to do some marketing of his own and ticked off a lot of his audience in the process. BUT there was another presentation on nonprofit marketing the next morning, done by a speaker from the Child Welfare League of America, that was much better.

[Joubert[$]]

Boy, I hate when the "speaker" turns out to pitch their product. I don't mind a little commercial, but give me something to take home. Glad you at least got something good out of it. Besides Lake George, where it had to be, what, 40 degrees?

[mjfrombuffalo[$]]

50's-60's, and most of the rain held off for the last day

What made the vendor's pitch worse was he'd had lunch with an agency IT guy who has been developing software to market for years, and the vendor asked about a third software that's in development at another agency, playing all stupid about it. Then, during the presentation, part of his pitch was a detailed sell on the third software that he'd played so dumb about an hour earlier - with his lunch date in the room getting furious.

[Joubert[$]]

Yuck!

[pippadaisy[$]]

*shudder*

Sorry... sales guys tend to rank right up with used car salesmen and ambulance chasers in my book.